Creating products and services

Our customer has collected ideas systematically already for years. In 2016 Idea Factory was used for the first time for collecting ideas and refining them for the innovation board.

Compared to previous years, the amount of relevant and well-founded ideas was tripled. Assessment of the ideas was also much deeper than previously.

In addition to qualitative assessment, new ideas got plenty of complementing, developing, and deepening comments from other participants.