In order to ensure the implementation of a new strategy, an international food company began to clarify and develop its strategic terminology with the aid of Idea Factory. The company’s management team and other key executives were invited to participate in the development work.
During the first stage, Idea Factory enabled the central strategic vocabulary to be presented in a focused manner to the entire target audience. In addition, various key interpretations of the terms of the key personnel were received, as well as comprehensive suggestions on their meanings. Based on these results, thoughts were able to turn towards how the key terms could be implemented in practice.